Ways to get "googled"
1. Decide which phrases to target
Before you can optimize your site foray search engine, you have to decide what search phrases you want to be found for.
Use the free Goole Keyword Tool to find out what phrases people typed into Goole recently.
2. Don´t get fixated on being number one for a certain phrase
Don´t get hung up on targeting the most obvious or most-searched-for phrases, which will therefore be the most difficult to achieve top spots for, especially in completive industries.
3. Match target phrases to landing pages
Look closely at a set of Goole search results. You will see that for any particular search query, Google returns a list of pages, not sites. Every page on your site is a potential way in, or "landing page" for users.- you need to ensure that every page is optimized. Target no more than three phrases per page.
4. Add more pages
since goole finds pages, the more pages in your site, the more chance you have of appearing in Google´s results. don´t add pages if it they make the site look bad or if you can´t maintain them.
However, if your site contains pages with long passages of dense text, it may suit both your users and your search engine optimization - SEO - prospects to break the text up into smaller chunks on individual pages. For example, if you have one page that lists all your services, it may be a better idea to create separate pages for each of those services.
5.Make sure Google can reach each page on your site
To find out whether Google is able to crawl your site type "site:www.yoursitesname.com" into its search bar. The result should be a list of all your pages on your site, including documents such as PDFs and Word documents. Check whether the number of results is what you expected.
If not, Google may be unable to access all your website. Various technical problems may prevent Google from indexing your pages, such as heavy use of Flash multimedia or images. whatever the issue, get your web designer to fix it, and allow Google to access your entire site, so that you can get listed.
6. Put your target phrases into your page title
The "page title"-the text in the blue bar along the top of the browser- is rarely noticed by users, yet this is the most important place to put your keywords. the page title is also used in Google´s search results as the text that links to your page.It´s important to write page titles with the goal of enticing Google searchers to click, and not to simply write lists of keywords. Work your target keyphrases into your page title, and write a different page title for each page.
Google will only display the first 70 characters or so of a page title!
7. Put your target phrases into your page description
The meta description is a text summary your web page. It is contained in the page´s source code; it is not seen by visitors to your page. Google will often display your meta description in its search results, beneath its link to your page. Include your target phrase in the meta description and write a description that summarizes the page well, and entices users to click. Write a different meta description for each page.
Note: do not confuse the meta description tag with the meta keyword tag. The meta keywords tag, while not harmful to your SEO efforts, is ignored by Google.
8. Put your target phrases into a heading and regular text on the page
At this point, your target phrase should be in the page title and the meta description of your landing page. Now, include the same phrase in at least one heading on the page. This is a visible heading on the page, and in the source code will be denoted by HTML heading tag.
Include the phrase in regular text at least once elsewhere on the page. If you have genuine Reasons to include the phrase more often than this, that is fine; just try to make sure that you include it at least once in each to improve your chances of getting picked up by Google.